Appelpop
Website for one of the Netherlands' largest free music festivals, built to handle line-up, ticketing and heavy traffic on announcement days.
Appelpop is a two-day music festival in Tiel, one of the biggest free festivals in the Netherlands, drawing crowds across a packed multi-stage line-up.
A festival site has an unusual traffic pattern. It sits quiet for months, then takes enormous spikes the moment a headliner or ticket release is announced. The build had to stay fast under that load while remaining simple enough for the festival team to update themselves.
We built the site on WordPress with a custom line-up manager, so staff can add artists, stages and set times without touching code, and the schedule updates everywhere at once. Ticket flows link straight through to the ticketing provider, and the whole site is mobile first, since most visitors check the schedule on a phone while on site.
The result is a festival platform the team runs on its own, year after year.
Key deliverables
- Festival Site
- Ticketing
- Line-up Manager
Inside the build · hover to explore each page
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