Big+
Vibrant FMCG storefront for a cleaning brand with 800K+ customers. Category circles, retailer logos, video reviews and bundle-first merchandising.
Big+ is a fast growing home cleaning brand selling through retail chains and online, and the brief was a store that matches the energy of its packaging: bold, friendly and impossible to confuse with a generic FMCG site. Shoppers arrive with a problem (stains, bathroom, kitchen) rather than a product name, so the homepage opens with shop-by-category circles and a stats bar backing the brand's scale.
We used saturated brand colors against clean product tiles, a retailer logo strip for offline credibility, and a science backed formulations row that pulls short vertical videos into the page the way shoppers already consume them on social. Bundles get their own merchandised section, because sets are where the brand wins on average order value.
Key deliverables
- Ecommerce UX
- Brand Design
- Figma
Want something like Big+?
Free 1-hour strategy call. Clear plan, fixed quote, zero obligation.