Golfgen
Energetic ecommerce design for youth golf equipment: bold type, shop-by-height fitting table, community initiatives and bundle-driven product rows.
Golfgen makes golf equipment for kids, sold to parents who usually are not golf experts themselves. The standout UX decision is the find your fit section: a shop by height table that removes the single biggest source of doubt when buying junior clubs online.
The art direction goes big and bold, with an oversized headline over turf photography and an acid yellow accent that keeps the sport feeling young. Backyard tee up sets get a dedicated storytelling block, the First Tee community partnership grounds the brand in youth development, and repeated product rows with add to cart keep the path to purchase short from anywhere on the page.
Key deliverables
- Ecommerce UX
- Web Design
- Figma
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