Hello Bargello
Personality-led craft store design. Founder storytelling, punchy retro color, kits and patterns merchandising and community content for a needlecraft revival brand.
Hello Bargello is reviving a forgotten 70s needlecraft, and the brand is inseparable from its founder. The design opens with her voice: a hello, a face and the story of rediscovering vintage bargello pattern books in Manhattan. That founder first structure makes the whole store feel like joining a hobby community rather than buying supplies.
The visual language borrows from the craft itself: zigzag color, warm sage backgrounds and photography where finished pieces live in real rooms. Kits and patterns are merchandised for beginners, a what is bargello section converts the curious, and an Instagram style learn and get inspired row keeps makers coming back between projects.
Key deliverables
- Ecommerce UX
- Brand Design
- Figma
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