Purolabs
Trust-first supplement store design: press logos, shop-by-health-need icons, a product match quiz and 250,000+ customer proof woven through the page.
Supplements are a skepticism heavy category, so the Purolabs design puts proof before products: a rated hero, a press bar with recognizable health publications, and review counts on every bestseller card. The deep green and cream palette signals clean and clinical without feeling cold.
Navigation mirrors how people actually shop for supplements, by goal rather than ingredient: menopause, beauty, energy, gut health, immunity, mood. A product match quiz catches undecided visitors, a 250,000 customer testimonial wall handles the doubters, and a subscribe and save block converts one time buyers into recurring revenue.
Key deliverables
- Ecommerce UX
- CRO Design
- Figma
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