Rolling Barge
Ecommerce site for prefabricated aluminum bridge and dock kits, built to sell technical products to a specification-driven audience.
Rolling Barge manufactures modular aluminum bridge, dock and hillside stair kits for trails, waterfronts and steep terrain.
Selling engineered products online is a different discipline from selling consumer goods. Buyers arrive with a span to cross and a load to carry, and they will not order until they are confident the product meets their specification and that they can assemble it.
We built the site on WordPress with WooCommerce, structuring product pages around the technical decisions buyers actually make: span length, load rating, materials and assembly requirements. Specifications sit alongside the product rather than in a downloadable PDF, and configuration options are explained in plain language.
The result is a store that gives technical buyers enough confidence to order a structural product online.
Key deliverables
- Technical Products
- WooCommerce
- Spec Pages
Inside the build · hover to explore each page
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