Winetrust
Editorial ecommerce homepage for a curated wine retailer. Serif elegance, shop-by-style carousels and case buying designed for confident collectors.
Winetrust curates fine wines from around the world and wanted a storefront that feels closer to a wine journal than a discount bottle shop. The catalog is organized the way enthusiasts actually browse: sparkling and rose, white, red, fortified and dessert, each with its own carousel, ratings and origin flags.
The design leans on restrained serif typography, vineyard photography and generous whitespace to signal provenance and trust. Product cards support both single bottle and full case purchases with inline quantity steppers, a stories and insights section builds authority between shopping moments, and curated occasion collections give gift buyers a fast path to checkout.
Key deliverables
- Ecommerce UX
- Web Design
- Figma
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