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Insights that grow stores
Practical guides on Shopify, WordPress, design and conversion from the team behind 513+ launches.
How to Migrate an Ecommerce Store Without Losing Traffic or Sales
A platform-agnostic replatforming playbook covering data migration, SEO preservation, cutover planning and post-launch monitoring.
Read article →Email and SMS Flows That Recover Abandoned Carts
A build guide to the Klaviyo lifecycle flows that actually recover lost ecommerce revenue.
Read article →Ecommerce Checkout Optimization: 11 Changes That Lift Conversions
Eleven specific, testable checkout changes with realistic conversion lift ranges, effort estimates and how to test each one properly.
Read article →How Much Should You Spend on Ecommerce Ads? A Budget Framework
Skip the percentage of revenue rule. Here is how to set your ecommerce ad budget from actual unit economics.
Read article →Building an Ecommerce Website From Scratch: Platform, Timeline and Budget
A practical guide to choosing a platform, planning the timeline and setting a realistic budget for your first serious online store.
Read article →Ecommerce SEO in 2026: What Still Moves the Needle
A practical look at which ecommerce SEO tactics still work in 2026 and which ones stopped paying off.
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